Do Celebrities Make Ads More Effective?

Authors

Alan Jern, Rose-Hulman Insitute of TechnologyFollow

Document Type

Article

Publication Date

2024

External Access URL

https://www.psychologytoday.com/us/blog/overthinking-tv/202406/do-celebrities-make-ads-more-effective

Recommended Citation

Jern, A. (2024). Do celebrities make ads more effective? Psychology Today. https://www.psychologytoday.com/us/blog/overthinking-tv/202406/do-celebrities-make-ads-more-effective