Speaking the Buick language: capturing, understanding, and exploring brand identity with shape grammars
Document Type
Article
Publication Date
1-1-2013
DOI Number / ISBN
10.1364/AO.52.005570
External Access URL
https://www.osapublishing.org/abstract.cfm?uri=ao-52-22-5570
Recommended Citation
Cagan, J., McCormack, J.P., & Vogel, C.M. (2004). Speaking the Buick language: Capturing, understanding, and exploring brand identity with shape grammars. Design Studies, 25(1), 1-29. https://doi.org/10.1016/S0142-694X(03)00023-1
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