Speaking the Buick Language: Capturing, Understanding, and Exploring Brand Identity with Shape Grammars

Authors

Jay McCormack, Rose-Hulman Institute of TechnologyFollow
Jonathan Cagan
Craig M. Vogel

Document Type

Article

Publication Date

1-2004

DOI Number / ISBN

https://doi.org/10.1016/S0142-694X(03)00023-1

External Access URL

https://doi.org/10.1016/S0142-694X(03)00023-1

Recommended Citation

McCormack, J.P., Cagan, J. & Vogel, C.M. (2004). Speaking the Buick language: Capturing, understanding, and exploring brand identity with shape grammars. Design Studies, 25(1), 1-29. https://doi.org/10.1016/S0142-694X(03)00023-1