Title
The Advertising Effect of University Athletic Success: A Reappraisal of the Evidence
Document Type
Article
Publication Date
1993
DOI Number / ISBN
10.1016/1062-9769(93)90006-6
External Access URL
https://www.sciencedirect.com/science/article/abs/pii/1062976993900066
Recommended Citation
Bremmer, D., & Kesselring, R.G. (1993). The advertising effect of university athletic success: A reapprasial of the evidence. Quarterly Review of Economics and Finance, 33(4), 409-421. https://doi.org/10.1016/1062-9769(93)90006-6
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